ASPIRE encourages students to make wise choices in life. les atkins PR, Inc. was selected to provide marketing and public relations support for the program which is currently being taught in both Halifax County and Weldon City Schools. A radio campaign was used to promote parental support and posters were developed to raise awareness among students. The campaign has resulted in lower teen pregnancy rates within those school systems.
In an effort to encourage people to keep their local banks strong in the midst of the economic downturn, Roanoke Rapids Savings Bank worked with les atkins PR, Inc. to develop a 3 month newspaper & radio campaign to encourage its customer base to “get back to living”.
The campaign was developed to promote the bank’s strong financial stability as a community bank and reliable lending services.
This is KapStone Paper Company’s new advertising campaign designed to encourage consumers to “choose paper” at the grocery store. les atkins PR, Inc. worked with KapStone’s employee team to develop the campaign that is running in local newspapers and as part of a direct mail piece.
KapStone Kraft Paper Corporation in Roanoke Rapids employs over 500 people.
Paper is one of the few truly “green” or sustainable products and the forest products and paper industry is an integral part of our nation’s green job base, generating approximately six percent of total US manufacturing GDP. In 2008, 57.4 percent of the paper consumed in the U.S. was recovered for recycling. Building on that success, the paper industry has set a 60 percent goal for 2012
les atkins PR, Inc., a Roanoke Rapids based marketing, advertising, and public relations firm, today announced that it has developed a new brand identity, logo, and marketing collateral for Halifax County Economic Development Commission. The project was funded by Halifax County Business Horizons, Inc., a non-profit corporation made up of corporate and individual members that want to enhance economic opportunities for Halifax County.
The Halifax County Economic Development Commission (HCEDC) is a twelve-member advisory board representing the business and community interests of Halifax County. The mission of the Halifax County Economic Development Commission is to support the creation of new jobs and investment in Halifax County and its municipalities as well as the retention and expansion of the County’s existing business and industry.
The newly designed logo and slogan, “We Mean Business”, artistically displays the organization’s mission to attract business to Halifax County.
“We’re extremely honored to have such an important role in bringing new business to Halifax County,” said Les Atkins, les atkins PR, Inc, President. “The new look combined with the organization’s web site will only bolster Halifax County’s position as a leader in economic development.”
Web site visitors can view the Development Commissions web site at http://www.halifaxdevelopment.com.
About les atkins PR, Inc.
les atkins PR, Inc. is a full service advertising agency based in Roanoke Rapids, NC. The company was established in 2006 as a public relations firm and has since expanded to meet the diverse needs of both small and large businesses in Eastern North Carolina and Southern Virginia. Services offered include: public relations, identity/branding, advertising, event marketing, website creation, graphic design and creative development. The firm has received numerous accolades for its work including the Roanoke Valley Chamber’s New Business of the Year 2009. For more information, please call 252-532-0073 or visit the Web site at http://www.lesatkinspr.com
les atkins PR wins New Business of the Year
Honors from Roanoke Rapids Chamber of Commerce
Roanoke Rapids – les atkins PR, Inc. was named the Roanoke Valley Chamber’s New Business of the Year, March 18 at the chamber’s annual Small Business Luncheon in Roanoke Rapids.
When accepting the award company President Les Atkins said, “This is truly and honor. First of all I want to thank my wife Stacy for standing behind me when I decided to ‘retire’ from my broadcast career and open this business. I saw a need for marketing and advertising services in Eastern North Carolina and desired to open a business to meet those needs. We prayed for God’s guidance and He has truly blessed us.”
Atkins went on to compliment the company’s Creative Services Director Michelle Lilly. “She has been with us since the beginning and is the creative force behind everything we do. She has brought an incredible amount of talent to the agency.” Atkins also thanked his clients for trusting the company in its infancy.
Other winners included, Dorothy Edmonds of Roanoke Rapids based Dixie Screen Printing, Business Woman of the Year, Algernon Alston received Minority Business honors and George Campbell of WEZU Radio received the chamber’s Business of the Year award.
Atkins Ad Group 